The Blood Game - Marketing Campaign

We have created a marketing game to help our film gain recognition among the public and our target audience. A marketing campaign is a key aspect to the success of any film, as it is the way that films gets advertised to the public. An effective marketing campaign that creates excitement and a buzz around the film usually leads to greater commercial success.

We have created a variety of iconic posters so that the film is advertised and recognisabale to people, as well as a teaser trailer to help create a buzz around the film. Our marketing campaign will help to create excitement around the film, spread awareness of its existence, and let people know the release date. The posters could be displayed on buses, adshels, walls and billboards, while the teaser trailer could have TV spots, be an advert in the cinema, or on online video streaming websites, such as youtube.

We also decide to utilise social networking in our marketing campaign, Social networking is a free, efficient way of spreading awareness of our film, and creating a buzz around it, and is particularly useful in reaching our target audience (males and females aged 16-24) as this is the age range that use social networks the most. We created a twitter page to help create a buzz around our film, and keep our target audience excited for the movie, with regular updates. We also used #TheBloodGame to spread awareness of our film, in hopes that it would get trending on twitter, allowing more potential members of our audience to discover our film.

The Blood Game Twitter Page

Regular tweets to keep our audience excited for the film