Wednesday, 4 March 2015

Construction Post - Production Logo

Our primary goal to achieve as a group was to create a production logo that is simple, plain yet memorable in the time space its shown. Before we started talking about our individual logo ideas, we analysed existing production logos and came to a conclusion that we didn't want ours to be a splash of different colours such as Columbia Pictures because that would make it far too complex despite the tranquil effect it has.



Instead we liked the idea of the Newline Cinema logo which had a simple image that was easy to interpret for the audience with the time its shown on screen. The colour scheme are dark simple colours so would not irritate the audiences eyes and creates an atmosphere for the film all on its own with the help of its dark appearance creating a sense of mystery and enigma.


We used the the letter of each of our surnames to come up with the production company name PTB then found a way that crossed the letters together in a way that looked good hence the 'X' separating each of them. What's good about our finished logo is that we achieved the simplistic feel that had an easy approach to the audience and established the mysterious atmosphere we intended to have. The way we may present our production company in our opening could be an animation of the logo being created and at the end revealing the name PTBsquared productions.

Production Logo











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