Friday, 27 March 2015
Evaluation Q4 - Jason Burksfield
Our Target Audience Member would be:
1) Between the ages of 15 and 24.
From our research, we found that the majority of thrillers are rated 15. This led us to make sure that our thriller could fit the BBFC 15 rating, and not become an 18 rated film, as we would restrict the audience who are the usual target market for thriller films.
1) Between the ages of 15 and 24.
From our research, we found that the majority of thrillers are rated 15. This led us to make sure that our thriller could fit the BBFC 15 rating, and not become an 18 rated film, as we would restrict the audience who are the usual target market for thriller films.
As the film is about a murderer, there will be strong violence, but this is allowed in a 15 rated film, so the BBFC would feel our thriller would be suitable for 15 year olds.
2) Of either gender
We found out in our questionnaire that 80% of Males and Females watch Thriller films. Therefore, we have not made the film only suitable for one gender. The film will not be too masculine that is off putting to most of the female audience, and it is not too feminine, that would not appeal to the Male audience.
3) Often go to multiplex cinemas.
This is vital, as we want our film to be distributed by a hollywood company to multiplex cinemas around the country, and possibly the world. These people tend to watch more mainstream films and television, and keep up with what is in fashion at the time.
We are not trying to appeal to independent cinema goers, as they tend to have more alternative tastes, as are not usually within the ages of 15-24.
How have we targeted these aspects?
1) Between the ages of 16 and 24 - Our main character is in the age range, making the character relatable.
2) Either Gender - The storyline centres around a male, but there are female characters involved in the storyline too, making it interesting and relatable for people of both genders.
3) Go to multiplex cinemas - mainstream marketing techniques would be used, such as posters and billboards. Also, the main character wears trendy clothes, so the audience who keep up with the latest fashions will be able to connect with the main character.
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