Research - Narrative

Research - FDA: Film Distributors's Association

Thriller films on release/ have been released/ are due to be released

The Imitation Game (Tyldum, 2014)

Budget

$14,000,000 (estimated)

Opening Weekend

$7,932,292 (USA) (10 January 2015) (747 Screens)

Gross

$35,362,000 (USA) (10 January 2015)
$66,446,547 (Worldwide) (10 January 2015)

From the statistics shown, we can see that 'The Imitation Game' was fairly successful. With its opening weekend profit being almost half of their budget, they've redeemed themselves with the overall gross worldwide of $66million. Because its rated PG, it allows them to obtain a wider range of audience however this film would be of more interest to the more mature ages.

Nightcrawler (Gilroy, 2014)

Budget

$8,500,000 (estimated)

Opening Weekend

$10,900,000 (USA) (1 November 2014) (2,766 Screens)

From this, we can say that the film was successful in terms of its opening weekend because they made a profit of $2million in comparison to their budget of only $8million. A wide range of audience were attracted to this film as the opening weekend was from over 2,766 screens. Perhaps they were attracted to the genre or the actor jake Gyllenhaal.

Lucy (Besson, 2014)

Budget

$40,000,000 (estimated)

Opening Weekend

$43,899,340 (USA) (27 July 2014) (3,173 Screens)
HUF 68,739,731 (Hungary) (10 August 2014)
€536,316 (Netherlands) (3 August 2014) (82 Screens)
PHP 57,530,074 (Philippines) (10 August 2014) (122 Screens)

Gross

$125,480,625 (USA) (28 September 2014)
$117,756,000 (USA) (31 August 2014)
$97,354,000 (USA) (10 August 2014)
$79,539,975 (USA) (3 August 2014)
$43,899,340 (USA) (27 July 2014)
$126,663,600 (USA)
$458,863,600 (worldwide)

The Film Lucy was a success considering they had a budget of $40million. I know from watching the film that the storyline and concept matters in attracting an audience just as much as the casting and elements in post-production. Its rated a 12A and so would therefore attract a wider range of audiences.

The Purge Anarchy (DeMonaco, 2014)

Budget

$9,000,000 (estimated)

Opening Weekend

$29,816,675 (USA) (20 July 2014) (2,805 Screens)
HUF 3,426,150 (Hungary) (20 July 2014)

Gross

$68,547,000 (USA) (10 August 2014)
$63,264,220 (USA) (3 August 2014)
$51,272,000 (USA) (27 July 2014)
$29,816,675 (USA) (20 July 2014)

The Purge Anarchy was an overall success on its opening weekend, making a profit of roughly $20million in comparison to their budget of $9million. I thought that the rating of the film was suitable from my own experience however I feel that this film was appealed more to the male gender because of the action and suspense that consists which may be a drawback of the film as they could of attracted more audience to see it but in in order to do so they would have to take out some aspect of the film that make it a thriller.

Taken (Megadon, 2014)

Budget:

Research - Questionnaire

1: What's your favourite genre of film?

Male: Action= 20%
Comedy= 80%

Female: Rom/Com= 20%
Comedy= 40%
Horror= 20%
Thriller= 20%

2: What was the Last film you watched?

Male: Wolf of Wall Street. 22 Jump Street. This is the End. Horrible Bosses 2. American Pie.
Female: Perks of Being a Wallflower. Zombieland. Riot Club. Conjuring.

3: How Often do you go to the cinema?

Male: Once a month= 20%.
Rarely= 40%
Never= 40%

Female: Once a month= 80%
Every 2 months= 20%

4: Would you go to the cinema to watch a thriller?

Male: Yes= 80%
No= 20%

Female: Yes= 80%
No= 20%

Research - Film Listings

I looked at the most popular films at a multiplex cinema, and an independent cinema. i also looked at the age ratings for these films along with the genre to give us a greater idea of who our target audience should be.

Odeon (Uxbridge) is a local multiplex cinema. the top 10 listings are:

American Sniper 15 Action Drama
Taken 3 12A Thriller
The Theory of Everything 12A Romance Drama
Into The Woods PG Adventure Comedy
Ex Machina 15 Thriller
Paddington PG Comedy
Mortdecai 12A Comedy
Kingsman 15 Action Comedy
The Gambler 15 Thriller

Meanwhile, the Curzon (Richmond) is our most local independent cinema. the top 5 listings on their website are:

Metropolitan Opera: The Merry Widow Production
National Gallery 12A Documentary
NT Live: Treasure Island Production
Testament of Youth 12A Drama
Wild 12 Drama

Research - BBFC Age Rating Guidelines

BBFC Age Rating Guidelines

_{PG Age Rating}

_{What
does PG mean?}

PG stands for Parental Guidance. This means a film is suitable for general viewing, but some scenes may be unsuitable for young children. A PG film should not unsettle a child aged around eight or older. Parents should consider whether the content may upset younger, or more sensitive, children.

What sorts of themes are passed at PG?

A PG film will not contain any theme that is inappropriate for a child. PG works can explore challenging issues such as bullying, bereavement or racism.

Will there be bad language in a PG film?

There may be mild bad language in a PG film, but the context and delivery are always important. For example, if the language is used aggressively or if there is a great deal of bad language, a work may be passed at a higher category.

What about sex?

Sex references are unlikely unless they are undetailed and infrequent. In addition, if a child is unlikely to understand a reference, we may allow it at PG. Comedy can also often lessen the impact of sex references and innuendo.

Sex and sex references are treated the same irrespective of sexuality so there could be mild or undetailed references at PG.

What about violence or threat at PG?

Violence will usually be mild. There should be no detail of violence in a PG work, so while there might be some blood, we would not see how the injury was inflicted in strong detail. Violence is generally more acceptable in a historical, comedic or fantasy setting, because of the distancing that this provides. It isn’t uncommon for PG films to feature ‘roller-coaster’ action or set pieces, where the emphasis is clearly on the adventure or journey of the main characters rather than the detail of violence or fighting.

As far as threat and horror goes, we allow some 'jump' moments and frightening sequences as long as they are not prolonged or intense.. Fantasy settings may again be a factor in the treatment of such content.

12 Age Rating

What's the difference between 12A and 12?

The 12A requires an adult to accompany any child under 12 seeing a 12A film at the cinema. This is enforced by cinema staff and a cinema may lose its license if adult accompaniment is not enforced for children under 12 admitted to a 12A film. Accompanied viewing cannot be enforced in the home, so the 12 certificate remains for DVD/Blu-ray, rather than the 12A. The 12 is also a simpler system for retailers. It means they cannot sell or rent the item unless the customer is over the age of 12.

How important is the tone of a film at 12A or 12?

The overall tone of a film or video, and the way it makes the audience feel may affect the classification. For example, a work which has a very dark or unsettling tone which could disturb the audience would be less likely to be passed 12A even if the individual issues in the film were considered acceptable under the BBFC Guidelines. Similarly, if a work is particularly positive or reassuring this may stop it being pushed up a category from 12A to 15.

Will there be uses of strong language in a 12A or 12 work?

The BBFC's Guidelines state that strong language (e.g. 'f***') may be passed at 12 or 12A, depending on the manner in which it is used, who is using the language, its frequency and any special contextual justification. Aggressive uses of strong language may result in a film or DVD being placed at the 15 category. There is some allowance for puns on strong language at this category.
There may be moderate language

What sort of violence can I expect in a 12A or 12?

At 12A, moderate violence is allowed but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if they can be justified by their context (for example brief sight of bloody injury in a medical drama).

Action sequences and weapons may be present at 12A or 12, and there may be long fight scenes or similar. Weapons which might be easily accessible to 12 year olds (such as knives) should not be glamorised in 12A and 12 works.

Sexual violence, such as scenes of rape or assault, may only be implied or briefly and discreetly indicated at 12A and 12. Such scenes must also have a strong contextual justification.

Can horror films be passed 12 or 12A?

Yes, some horror films are passed at this category. Moderate physical and psychological threat is permitted at 12A or 12A as long as horror sequences are not too frequent or sustained and the overall tone is not disturbing.

What about other issues like imitable behaviour or drugs at 12A or 12?

Dangerous behaviour (for example hanging and suicide) may be present in 12A or 12 works but will not dwell on detail which could be copied or present those activities in a manner that children are likely to copy.

Anti-social behaviour should not be endorsed.

There may be infrequent sight of drugs misuse in a 12A or a 12 but the portrayal should not be glamorised or provide instructional detail.

15 Age Rating

What might I see in a 15 rated film or video?

Any of the following:

· strong violence

· frequent strong language

· portrayals of sexual activity

· strong verbal references to sex

· sexual nudity

· brief scenes of sexual violence or verbal references to sexual violence

· discriminatory language or behaviour

· drug taking

How much strong language is allowed in a 15?

There could potentially be a great deal. At 15 there is no upper limit on the number of uses of strong language.

Occasionally there may be uses of the strongest terms, depending on the manner in which they are used, who is using the language, its frequency and any special contextual justification. However, continued or aggressive use will not normally be passed 15.
Strong sadistic violence is also unlikely to be acceptable. The misuse of easily accessible and highly dangerous substances like aerosols or solvents is unlikely to be acceptable at 15.

Can there be strong violence?

Yes, at 15 violence may be strong. It should not dwell on the infliction of pain or injury, however, and the strongest gory images are unlikely to be acceptable.

What about sexual violence?

There may be detailed verbal references to sexual violence but any portrayal depiction of sexual violence must be discreet and justified by context.

What about horror works?

At 15 there can be strong threat and horror as long as there is no sustained focus on sadistic or sexualised threat.

Can you see drugs in a 15 rated film or video?

At 15 drug taking may be shown but the work as a whole must not promote or encourage drug misuse (for example, through instructional detail).

18 Age Rating

What does the 18 symbol mean?

Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy / rent an 18 rated video. No 18 rated works are suitable for children.

Are there any limits on what sort of theme a work can have at 18?

No theme is prohibited at 18. Adults are free to choose their own entertainment provided the material is not illegal or potentially harmful, so it is possible some themes tackled at 18 may be offensive even to some adult viewers.

What sort of issues might I find in an 18 film or video?

18 works are for adults and can contain strong issues such as:

· very strong violence

· frequent strong language and / or very strong language

· strong portrayals of sexual activity

· scenes of sexual violence

· strong horror

· strong blood and gore

· real sex (in some circumstances)

· discriminatory language and behaviour

How much strong language can there be in an 18?

There is no limit on the number of uses of strong or even very strong language which can be passed at 18. Uses could be aggressive, directed, frequent or accompanied by strong violence.

Can there be strong violence?

Yes, at 18 violence can be strong and be portrayed with strong detail. There may even be dwelling on the infliction of pain or injury, or scenes of strong sadistic or sexual violence.

The strongest gory images are permitted at this category.

What about horror films?

At 18, horror films may contain very strong horror, gore or sustained threat.

Can you see drugs in an 18?

Yes. At 18 drug taking may be shown but the work as a whole must not promote or encourage drug misuse.

What about dangerous behaviour or things teens or other viewers might copy?

Though 18 films and videos may cover difficult and strong subjects and themes, harm is still a consideration. Very dangerous or criminal behaviour (for example, behaviour which if copied poses a credible harm risk) may be cut.

Wednesday, 28 January 2015

Audience Profile

Monday, 26 January 2015

Thriller films on release/ have been released/ are due to be released

Budget

Opening Weekend

Gross

Budget

Opening Weekend

Budget

Opening Weekend

Gross

Budget

Opening Weekend

Gross

Budget:

Opening Weekend:

Gross:

Gross:

$66,446,547 (Worldwide) (10 January 2015)

Opening Weekend:

The Gambler (2014)

Opening Weekend:

Gross:

The Maze Runner (2014)

Opening Weekend:

Gross:

Divergent (2014)

Opening Weekend:

Gross:

Taken 3 (2014)

Opening Weekend:

Gross:

BBFC Age Rating Guidelines

PG Age Rating

12 Age Rating

What's the difference between 12A and 12?

How important is the tone of a film at 12A or 12?

Will there be uses of strong language in a 12A or 12 work?

What sort of violence can I expect in a 12A or 12?

Can horror films be passed 12 or 12A?

What about other issues like imitable behaviour or drugs at 12A or 12?

15 Age Rating

What might I see in a 15 rated film or video?

How much strong language is allowed in a 15?

What about sexual violence?

What about horror works?

Can you see drugs in a 15 rated film or video?

18 Age Rating

_{PG Age Rating}